Chicago SEO Approach
We’ll work with you to define goals of the campaign (keywords + KPIs) and research keywords for the campaign. As your Chicago SEO agency we start by doing a deep dive into your competitors sites to see how they rank. Once we identify the main keyword(s) we want to go after, we build out a larger profile of “money” keywords (keywords with the most traffic) and additional variation keywords to go after.
To drive local search traffic in Chicago using SEO, we need to make sure your site is optimized. We do an analysis of your current website to check and fix any technical errors on the site.
Some errors may include:
- Broken links
- Poor internal linking
- Lack of appropriate markup
- Lack of Alt text on images
- Canonical URL error
- Structured data schema
- Mobile rendering errors
- Duplicate content
We also ensure your site is fast, and easily indexable by creating and delivering sitemaps to Google, Bing and other directories. During the first month of the package we will submit your website to Google and Bing as well as major indexes/directories like Factual, Acxiom & InfoGroup.
Once the site’s fundamentals are in place we’ll go through individual pages (up to 7) and create meta descriptions based on your keywords. We’ll strategically build out these descriptors to try and grow local Chicago search traffic for your desired keywords. We’ll also attempt to speed up the site by implementing image compression and caching when appropriate.
We will also improve upon the content of the website to enhance structure and readability.
Ongoing Backlink Building
Tier 1 – Basic Backlinking
After we confirm the website is at peak optimization, we move forward into the backlink building. Backlinks are important because they tell Google that your website is relevant for a given keyword. It’s important to continually gain more backlinks over time to build out your website’s authority. High domain authority “DA” and high page rank “PR” are critical to ranking for keywords in Google. All links have been vetted for compliance and quality.
- What you’ll receive every month:
- High Page Rank Links
- Social posts (Example)
- Image shares
- Pinterest Pins
- StumbleUpon shares
- Slideshare shares
- Profiles, Blog & Forum Comments
Tier 2 – Advanced Backlinking
You’ll receive everything from the tier 1 package plus custom-built high authority web 2.0 mini sites
We hand craft beautiful web 2.0 sites on the most popular and authoritative platforms (WordPress.org, Flickr, Tumblr, Digg and more). We then send other backlinks to these sites to create a power linking blog network. It’s like having your own mini blog network that is sending you powerful links. We consider tier 2 to be twice as powerful as the tier 1 package.