That’s it! Now you’ll wait for the traffic to start coming in. You can test to see if it’s working by going to the site yourself and seeing if it shows up in Analytics as someone on the site. After you have some data you can start mining it for information. You can learn what content works, what appears to break on mobile, load times, demographics- basically anything. Google Analytics is used by all types of companies to improve their websites and deliver better content to viewers. Now you’re one of them!