As the head of the advertising team for the non-profit, I organized a group for volunteers to create a 3-part marketing campaign. Our team produced video interviews to help drive awareness. We followed up the video campaign with social media and direct mail pieces that I designed for a community event. Lastly I created a new eye-catching bench ad for the non-profit.
Together our team led the most successful marketing campaign with new attendees up by 46% over previous campaigns.
See one of the interviews below: