A website rebranding is something many businesses undertake at one point or another. Maybe you changed directions on what you do, maybe you had some bad PR and want to try a different look, or maybe you just stopped loving what you had before. Regardless of reasons, rebranding a website is nothing to be afraid of. Even so, you probably don’t know a whole lot about how to pull it off successfully. So, let’s fix that by going over five things to know about rebranding a website.
1. Make a Plan when Rebranding a Website
Diving into a rebranding headfirst with no idea for what you want to do will likely end in disaster. Before you even start to mess with your coding or assets, figure out your rebranding goals and make a plan. How do you want your new website to look? What kind of assets are you going to have to have made? Is your website even serving the same function as before? Alongside all important questions that you need figured out ahead of time, of course, is a budget for the rebranding.
2. Use What You Can
Considering how important money is in any business endeavor, finding ways to save on your rebranding is always beneficial. As such, you should make an attempt to reuse as many of your original assets as you can. If you already had them created and presumably dropped some cash on doing that, why not try to get the most out of them? There’s also the benefit that a little familiarity can assure return visitors that you’re still the same business.
3. Be Clear
One problem many rebrandings suffer from is a lack of clarity in their results. Similar to those advertisements that are impossible to decipher until showing you the brand’s logo at the very end, a cluttered and unfocused website will just confuse people looking to buy from you or learn about what you offer. Part of making your plan should be nailing down exactly what kind of information your website should convey. Practice clear communication to ensure your message gets through to all your visitors.
4. Focus on Visuals
The first thing anyone who visits your website will see is what it looks like. Before they even take in any information, the look and “feel” of the site is what they’ll interpret first. As such, you need to focus on visuals to both attract people to your site and keep them on the page. The aesthetics of your rebrand should be one of the first steps in your rebranding plan.
5. Be Consistent
With a successful website rebranding must come a rebranding of all other aspects of your business. For your message to be consistent, you’ll need to take the elements of your rebranding into other areas of your business, both online and in person. Whether this just means a minor tweak to aesthetics or a major overhaul of what you do will depend on how deep your rebranding went, but the bottom line is that everything should be working in tandem to give a cohesive picture of what you do.
Sometimes it’s hard to keep up with all the demands of running a website, especially as a business owner who has a ton on your plate already. In many cases, it’s a much better idea to hand those duties off to a digital marketing professional who can do the hard work of maintaining and growing your website for you. To get help with this and see what choosing a web designer is all about, contact Diving Bell Creative for a free consultation today.