Here at Diving Bell Creative, our team of digital marketing professionals offers a variety of small business SEO services that can help you beat the competition in your market space. Since the Internet is the main forum for business transactions in today’s world, attracting search traffic to your website should be a primary goal for your marketing strategy.
Search engine optimization (SEO) is one of the essential components in this endeavor. What is SEO? Put simply, it refers to all the tactics and techniques that help to attract visitors to your website and keep your company visible on Google’s search engine results page (SERP) rankings. Of course, SEO has a lot of moving parts. It can get quite technical and complicated. However, with the help of SEO experts, you can grow your brand effectively and sustainably.
The following is a high-level overview that discusses just a few of our many small business SEO services:
Small Business SEO Services
1. Website Audits
We can determine how your website stacks up compared to your competitors’ sites, especially from the perspective of SERP rankings. The fact is, well-designed websites have an advantage in the world of SEO. For instance, a form of microdata called schema markup, once added to a webpage, can help search engines like Google more accurately interpret the purpose of a particular site. In other words, Google will return more relevant search results to users, meaning that your site will receive a higher volume of interested visitors.
In addition, we’ll also investigate different link-building strategies for your site to strengthen your brand’s domain authority. Shares and back-links to your pages will boost your credibility and help your site quickly rise in the SERP rankings.
2. On-Page Optimization
Our experts can make sure that the SEO-related details of your website work together to drive exceptional results. For example, meta-tags can help Google’s robot crawlers more accurately index your web pages and display your site for the most relevant search queries. In short, optimized images will boost your SEO scores. In addition, proper formatting on your site will help your company achieve and then stay at the top of the SERP rankings.
3. Keyword Research and Analysis
Relevance in SEO is mostly dependent on the proper use of keywords. Whether you want to swing big and use broad keywords in your content or, the more likely scenario, use long-tail keywords to target a specific demographic, our marketing consultants can help you find, use, and/or bid on the right keywords at the right price. By using highly targeted keywords, you’ll be able to attract your ideal customers to your business.
4. Copywriting and Content Creation
Organic SEO requires planning and patience, but the results are well worth the wait. We can help you craft highly relevant and engaging content that will attract your consumers without sacrificing your position on Google’s results pages. For instance, we can help you develop a content delivery strategy for your blog that focuses on high-performing keywords, considers current business needs and opportunities, and stays true to your brand voice.
5. Local SEO
If you want to attract customers within a certain geographic area, we can also help you beef up your local SEO. We’ll perform a keyword analysis to see which geo-specific phrases would work best within your content. At the same time, we’ll strengthen your brand’s digital presence on local SEO “hotspots” like Google My Business. If attracting local business is one of your primary goals, we can help you to get more of it.
If you’d like to learn more about how Small Business SEO Services can grow your business, and how our marketing experts can help, reach out to us for a free consultation today. You’ll be happy you did!