You have a pretty great website but no one looks at it. Just creating a site doesn’t guarantee traffic but you’re not sure how to show up on Google. This is why SEO is important. It helps you get discovered, improve your site, improve your brand and to get more sales.
Search Engine Optimization has been around since the creation of search engines. People have tried to figure out Google’s algorithm to get the coveted first position. There’s a big reason for that. The number 1 position on Google search results gets 33% of the clicks. And once you get to the second page your traffic is nearly zero.
But can’t you just buy an ad for the search query you want? Sure, but that costs money. Once you stop paying your ad is gone. An effective SEO strategy helps you have longterm growth in organic search traffic. The time and sweat equity will pay dividends indefinitely.
Improve Your Site
Google knows that good user experiences lead to repeat visits and more exposure to their ads. A good SEO agency will optimize your site for the things Google cares about: speed and security. A fast experience with your site means the person searching can find what they want quickly. Security (https) is important because Google doesn’t want to send people to spoofed domains or fraudulent sites. Setting up Google Analytics is also a must to understanding how people use your site.
Improve Your Brand
It’s a headache to think about how many different directories and social profiles exist for your business online. How do you keep those updated, consistent and fresh? Committing to an SEO strategy means you pay attention to the details. Claiming all your profiles and having a consistent look improves how your brand is perceived. You’ll also know about customer reviews and be able to respond promptly.
Get More Sales
At the end of the day what really matters is converting traffic to sales. Your agency should also help streamline your site to help you accomplish your business goals: more form completion, increased season pass sales, etc. The good news about starting a Search Engine Optimization project is that there is a lot of room to grow. After a recent SEO project for a client we saw very encouraging results in a short time. Within 2 months they had an increase in organic traffic of 57% and an increase in contact us form completions of 500%.
SEMRush isn’t exact but a good indicator.